In building a sustainable brand, the name you choose can either take you to the bank or cause you to close up shop due to unexpected (but easily preventable) top-dollar litigation.
May 08, 2013 at 12:00 AM
1 minute read
What’s in a name anyway? In one word: Everything.
In today’s Internet-based society — with keyword advertising, pay-per click fees, sponsored ads and search engine optimization — businesses rely heavily on the strength and recognition of their brand in the relevant marketplace to attract customers.
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