With monumental changes on the horizon as diplomatic discussions focus on the potential end of the U.S. trade embargo with Cuba, one of the issues to watch is trademarks. Nowhere is this issue more relevant than in South Florida, where numerous businesses are poised to launch expansions of their brands into Cuba as soon as the trade embargo ends (not to mention the potential entry into the U.S. of Cuban brands, notably world-renowned cigar and rum products).
During the trade embargo, one of the exceptions carved out allowed for the registration of trademarks, and maintenance of existing registrations, by U.S. owners in Cuba and, reciprocally, by Cuban owners in the U.S. (so long as the Cuban-owned trademarks were not expropriated from Cuban nationals after the revolution).
