Think small and temporary. That's how a Miami Beach hotel is attracting European retailers to rent everything from wall space to turnkey popup stores.
February 09, 2015 at 12:24 AM
1 minute read
A Miami Beach boutique hotel is leveraging its high-traffic spot on Collins Avenue to court curious European investors.
Instead of targeting long-term tenants for its retail space, Jetset Franklin Hotel pitches a different concept: the chance to rent anything from wall space or display cases to fully staffed popup stores.
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