As most of its competitors bet on tall towers and focus on urban living, a development in Miami’s Brickell neighborhood is having a fair amount of success marketing itself as a more limited offering with open space.

Cassa Brickell at 201 SW 17th Road has sold 65 percent of its 81 condominium units, according to the Solution Group, partly by marketing a lifestyle to future tenants more in line with what’s touted by projects in Miami Beach. The project broke ground in December.