The best place to hook millionaire homebuyers this weekend? The Fort Lauderdale International Boat Show.
October 30, 2014 at 01:33 PM
1 minute read
When Coldwell Banker’s Tim Elmes stages a $9 million mansion for sale in Fort Lauderdale’s Rio Vista neighborhood, he’ll break out hors d’oeuvres, luxury yachts and Mercedes-Benzes.
Most of his guests will be in town for this weekend’s Fort Lauderdale International Boat Show, and Elmes figures hobnobbing with the yacht-buying crowd is the best way to cross-market to millionaires.
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