In recent weeks, New York law firm Paul, Weiss, Rifkind, Wharton & Garrison posted a half-dozen times to Facebook on topics ranging from court rulings on independent contractors to securities fraud litigation to an attorney being named a top Manhattan litigator.

The posts link to the firm’s news page and its LinkedIn account. In all, the posts reach out to more than 5,000 of the firm’s fans, friends and followers.