In Miami, few words evoke more passionate discussion than “Cuba.” Though controversy surrounding the U.S. shift in policy toward the island nation continues to make headlines, the economic interest from American businesses wishing to gain traction in a new market has paralleled that narrative.

From cruise lines to construction equipment, Cuba is seen as an important new market. Interest has perhaps been punctuated by the Sept. 21 amendments to Cuba regulations by the U.S. Department of Treasury’s Office of Foreign Assets Control and the U.S. Department of Commerce’s Bureau of Industry and Security, which eased certain restrictions on domestic companies seeking to enter the Cuban market.