Mexican food chain Chipotle reported a higher quarterly profit Thursday as more customers flocked to its restaurants for burritos, bowls and tacos.

The Denver-based chain’s popularity has kept growing because people like that they can pick what toppings to put on their orders as they walk down an assembly line. The chain’s “Food with Integrity” slogan is also intended to underscore the higher quality of its ingredients, in comparison to traditional fast-food chains such as Burger King and Wendy’s.