U.S. life insurers will use cash for acquisitions rather than share repurchases after buybacks helped drive a rally last year, Deloitte LLP said in its 2014 industry outlook.

“Stock buybacks, which were an important part of the capital allocation story for 2013, may not be quite as appealing,” Boris Lukan, a principal at Deloitte, said in an interview. “The financial community will want to see top-line growth as a more sustainable source of value creation.”