Retailers got Americans into stores during the start to the holiday shopping season. Now, they'll need to figure out how to get them to actually shop.
December 02, 2013 at 08:00 AM
1 minute read
Retailers got Americans into stores during the start to the holiday shopping season. Now, they’ll need to figure out how to get them to actually shop.
Target, Macy’s and other retailers offered holiday discounts in early November and opened stores on Thanksgiving Day. It was an effort to attract shoppers before Black Friday, the day after Thanksgiving that traditionally kicks off the holiday shopping season.
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