Power Lunch: Latin American Customs Thrive At PM Fish & Steak House
You have to get to other downtown Miami power lunch spots by noon or you won't find a seat. That's not the case at PM Fish & Steakhouse, where the lunch crowd doesn't really show up until 1 p.m. — but sometimes stays until midnight.
It's the Latin American way, explains general manager Levy Gomez.
"The Latin American people come for power lunch at 1, and they stay here very late sometimes — sometimes until midnight," Gomez said. "They mix business with socializing."
PM Buenos Aires Fish & Steak House at 1453 S. Miami Ave., next door to 600 Brickell, has definitely captured the Latin American crowd of power brokers in town to cut multimillion-dollar deals. But the restaurant, with a new lunch menu, has made great strides in winning over Miami's power elite, including former Miami Mayor Manny Diaz, Holland & Knight managing partner Steve Sonberg and high-powered private banker Alfred Bunge of JPMorgan & Co.
The eatery has also gained popularity with athletes like Michael Jordan, who downs tequila shots and ribsteak, and Scottie Pippen, and celebrities like Enrique Iglesias.
"They do a nice job of hitting all the crowds," said Lida Rodriguez-Taseff, a partner at Duane Morris in Miami. "It's a great place to see and be seen."
Rodriguez-Taseff recently hosted a dinner at PM for Latino Justice, a New York-based civil rights group with which she is affiliated.
"They were coming to Miami from New York and wanted me to pick a restaurant," Rodriguez-Taseff said. The group lingered "for many hours."
"They've gotten a lot better in catering to the business crowd," noted Rafael Ribeiro, a partner at Bilzin Sumberg Baena Price & Axelrod, located next door. "It used to be incredibly expensive for lunch, but now they offer lunch specials. There are two crowds that go there, the ones that have to be in and out in an hour and those that stay for awhile with a bottle of wine."