Nestle has found something even better than single-serve coffee costing twice as much as ground java: a version that costs eight times as much.
While consumers worldwide rein in spending, the Swiss company in October introduced Hawaii Kona Special Reserve, a limited edition coffee for its Nespresso machines. At $2 a shot, it cost four times the price of regular Nespresso. It sold out within weeks, and the company says more such offerings are in the works.
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