Iron Man joins China's TCL to challenge Apple smartphones

, Bloomberg


In a product-placement deal for Paramount Pictures' third Iron Man movie, Robert Downey Jr.'s character Tony Stark will battle his latest nemesis, the Mandarin, using TCL's products. Some real-world features, such as interactive handheld devices, will be replicated on-screen.

This premium content is reserved for Daily Business Review subscribers.

Continue reading by getting started with a subscription.

Already a subscriber? Log in now

What's being said

Comments are not moderated. To report offensive comments, click here.

Preparing comment abuse report for Article #1202584825952

Thank you!

This article's comments will be reviewed.