Your firm is probably paying consultants a bundle to figure out this brand thing. But I’d like to talk about an aspect that they probably wouldn’t touch: your looks–and how they affect your personal brand.
Yes, it’s a shallow topic, but looks always play a role in the game of success. But it’s not just about looking “decent” or “good”–it’s about looking the part. Do you have a “look” that says you are one-hell-of-a-litigator, or the go-to corporate strategist? Is your suit, tie, dress, shoes, briefcase–the whole package–delivering the message that you merit that $800-plus hourly rate? And is your look keeping up with the clients you serve?
