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5 Tips for Avoiding the Craft Beer Name Wars

, Daily Business Review

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Growing up on the East Coast in the 1970s the height of beer fantasies was the then-mythical Coors, which was only brewed and sold west of the Mississippi. A handful of national brands filled the local shelves but, with the exception of some locally available smaller brewers like Iron City in Pittsburgh, there was little beer choice, writes Jorge Espinosa.

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