MillerCoors LLC and Anheuser-Busch InBev NV (ABI), after years of focusing on craft ales, ciders and imports, are paying more attention to the working man's drink of choice: cheap beer.
February 28, 2014 at 09:53 AM
1 minute read
Joe Six-Pack is getting some love again.
MillerCoors LLC and Anheuser-Busch InBev NV (ABI), after years of focusing on craft ales, ciders and imports, are paying more attention to the working man’s drink of choice: cheap beer. The two brewers, which account for three-quarters of the U.S. beer industry, will boost marketing this year for economy brands such as Keystone Light and Busch Light.
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