Trial attorneys have traditionally relied on juror demographic tendency studies and statistics, and volumes of research and articles have been devoted to the considerations for attorneys to bear in mind in presenting cases to members of the Silent and Baby Boom generations as well as Generation X. Members of Generation Y, also called millennials, now make up a significant subset of today’s jury pools, and their numbers in juries will continue to grow in the years to come. Litigators preparing their courtroom presentations would be well advised to carefully study and consider the distinctive nuances and shared life experiences of this new generation of jurors.
While all jurors should be assessed primarily on their individual mindset and background, attorneys are able to gain a fuller and richer understanding for how a juror will respond to a case and its presentation by also taking generational analysis into account.
