When it comes to recruiting new students to Florida International University College of Law, dean Alexander Acosta has borrowed a page from the college football coach recruiting playbook.

Acosta, who is poised to become the next U.S. Secretary of Labor, employed the usual admissions tactics of offering scholarships and inviting admits for special campus visits, but he added a personal touch: hosting top prospects for a group dinner at his Coral Gables home and pitching the law school himself to perspective students at their undergraduate campuses. He highlighted the school’s small size, high bar pass rates and location in Florida’s largest legal market.