About three years ago, the developer of 600 Brickell at Brickell World Plaza made a strategic — and to some observers, questionable — decision to slow construction on the office project and let rivals struggle to sign tenants during the financial downturn.

To Foram Group executives, winning the short-term leasing race in a soft Miami Central Business District office market was less important than crafting a marketing strategy to boost the long-term value of 600 Brickell.