One of the time-honored traditions of LegalTech New York is the unofficial competition among vendors for the most memorable tchotcke of the year. I can only imagine the conversations of legal technology marketing teams as they try to “outwit, outplay, and outlast” their competitors on the exhibit hall battlefield by offering a giveaway or drawing that becomes the talk of the Hilton.
We got some sneak previews via a highly unscientific poll (two quick Twitter posts and an e-mail query) prompted by JoAnna Forshee’s note telling us about RealPractice’s offering of free head shots by Joshua Zuckerman Photography (booth #501).
