By prioritizing the action at the outset, you can effectively ensure that the campaign revolves around achieving a specific goal. The action shapes the entire campaign—directing segmentation, creative and media channels.
April 25, 2024 at 01:53 PM
7 minute read
What happens at the end of the money? That was a question that I used to ask my clients’ brand managers all the time. And it remains as valid today as it was in the 1990s.
You spend money marketing your legal services … what action would you like as a result? An appointment? A call? An email? Someone to download your contact information and keep it for an emergency?
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